The POWR To Take Control of Your Business Growth
Event Professionals Marketing Solution
The Events and Wedding planning marketplace is constantly evolving, and you must stay a step ahead or risk being left behind. Your Customers, prospects, partners, and affiliates are becoming more tech-savvy, are very informed and are more demanding than ever before. You need a marketing plan that provides a constant flow of ideal clients to ensure the healthy growth of your business. You also need a solution that puts you in control of reaching your goals and complements and integrates with your other marketing channels.
Set Clear Business Goals
Every event, every client has a value to your bottom line. Your ability to maintain a consistent flow of your ideal event is the lifeblood of your business. Your Marketing Campaigns will be designed to deliver the financial returns to your business to justify your investment. You should be able to quantify your expected outcomes for your campaigns so that you can continue to make the right strategic investments to improve results over time. Your goals should focus on the number and percentage of events at the price point that ensures maximum profitability.
Build Clear Customer Profiles
Engage your clients, prospects, meeting organizers and planners based on what you know about them by creating detailed Customer Profiles. You should recognize their demographics and understand their needs, behaviors, and interests so that you can be more relevant when you engage them. Align your Customer Profiles with your business goals.
Connect with your ideal Clients Where they are
Engage your customers across all channels with relevant real-time messages. Your prospects have dreams, goals, desires that envision for every event. Be apart of their conversations and provide them with information to help bring these dreams to reality. Leverage and integrate: Email Marketing, Social Media, Facebook Ads, Video, Pictures, Checklists, an enhanced Website Experience, blogs and more to drive deeper long-term relationships.
Increase Profitability with Additional Opportunities and Income Streams:
Deliver Online Workshops, Information, Products, and other upgrades and cross-sells that your customers are demanding. Many of your clients are looking for that right product or service to meet their event goals and will see you as the expert that can help them achieve it. Our marketing solutions will help you to identify these opportunities and provide the best vehicles to meet your client's needs. We will leverage tactics like: HD Videos, Pictures, Mobile Marketing, E-commerce, Webinars, Affiliate Programs, Discounted & Secured Online Payment Plans, and more to increase your profits and drive even deeper relationships with your buyers.
Optimize Your ROI
Maximize your marketing efforts and your budget by focusing on the most effective tactics and eliminating the least productive ones. With our program analytics and testing, you can track your marketing efforts all the way to your bottom line.